A Case Study On Electronic Contracting In On-Line Advertising-Status And Prospects
نویسندگان
چکیده
Business-to-business electronic contracting has gained attention in recent years as a way to improve traditional contracting practices as well as a paradigm that allows the support of new business models in an enterprise. This paper presents the business case of the Dutch news medium Telegraaf for contracting of advertising spots in its on-line edition. We discuss replacement of current contracting practices with advanced electronic contracting that will allow Telegraaf to highly automate its contract establishment, enactment, and management processes. This high level of automation presents an opportunity to Telegraaf for organizational restructuring and for the support of new business models that improve the competitiveness of the company.
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